Bloom & Wild

Hi, we’re Bloom & Wild. Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. Together, we’ve fulfilled over 20 million deliveries (and counting!), making us the largest direct-to-consumer flower business in Europe.

We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Now home to a family of 3 beautiful brands, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct-to-consumer gifting destination.

Bloom & Wild
Bloom & Wild Favicon

Key Info

Careers Website:https://www.bloomandwild.com/careers
Business Sector: Retail

Office locations: UK, Netherlands, France
Number of Employees:  350+

Co-Founder and CEO: Aron Gelbard
CTO: Stephen Wilcock
COO: Devin Sinclair

Women in Leadership

VP Finance: Sophia Meadows
VP Commercial: Camille Fitoussi
VP Sourcing, Style & Quality: Anne Veraa
Director of Product: Emily Walker

Follow us

Bloom & Wild Favicon

Latest vacancies

Bloom & Wild are hiring

Bloom & Wild Favicon

Technology at Bloom & Wild


Our Technology team of over 60 people sits right at the heart of our business. We build and maintain the solutions that power e-commerce, production and fulfilment, enabling our brands to delight our customers every day.

The Engineering team is six, cross-functional, Product Engineering squads, who each own their own business and architectural domain and are supported by our Platform, Architecture, Data and IT teams.

Our platform uses technologies including Ruby and Rails and Python/ React, backed by PostgreSQL, Fargate/ECS on AWS, and Cloud Run on GCP. It exposes APIs that are used by our multi-brand Angular web app and our native iOS and Android mobile apps.  We’re also looking at developing new domain-driven services & microservices where applicable.

Most of our team are based in the UK or The Netherlands and work in a flexible model, with choice in how often they travel to the office. Our squads meet all in person at least once per quarter in order to maintain connections, collaborate on larger projects and have fun together.

You can read more about our technology stack and our culture over on our tech blog - Code&Wild.

Bloom & Wild Favicon

Diversity & Inclusion

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers.  We value all backgrounds, perspectives, ideas, and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support, and celebration, and ensure that inclusivity continues to be embedded in our ways of working.

Bloom & Wild Favicon

Our values

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

  • Lead change for good: we have the guts to try new things and step up to do what matters most

  • Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

  • Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

  • Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.



Bloom & Wild FaviconWebinar


In this 40-minute session, hosted by SheCanCode, Steve Janaway, VP of Engineering, Bloom & Wild; Nicole Yip, Principal IT Engineer, Marketing & Channels Technology, The LEGO Group; and Nathan Baggs, Head of Technology Training & Graduates, Maven Securities, take a look at the role of empathy in the workplace and how companies can create an empathetic culture.and how companies can create an empathetic culture.

Bloom & Wild Favicon

Meet some of our team

Meet Ella, our Engineering Manager

Ella, Bloom & Wild“The culture and diversity at Bloom & Wild is just amazing. In my cross-functional development team of 8 we have people from 5 different countries and are close to 50% women. Having worked in all-male tech teams for the first 3 years of my career this is a welcome change!”

Meet Dalia, our iOS engineer

“I’m Dalia, an iOS engineer. I’m originally from Romania and I’ve been living in Rugby with my husband and our dog Barney. I’ve been working at B&W for the past 3 years as a Senior iOS Engineer and I was recently promoted to Lead iOS Engineer.

I love working at B&W because it’s a caring company with supportive and friendly people. I’m also proud to work for a business that’s committed to inclusion. As a woman in tech, I’m grateful to be part of a team that has a strong sense of community, and where I can be my true self each day.

Some of the interesting work I’ve recently done here includes creating a new app for our Dutch brand, bloomon. I’ve also added new features to our existing apps, like creating a dynamic feed to support campaigns for our expansion into multi-category selling, and improving the app experience for our subscribers. I’m excited to continue working on innovative projects that contribute to our vision of creating THE destination for making life a little more thoughtful and beautiful!”

Meet Deborah, our Lead Test Engineer

Deborah, Bloom & Wild“I can’t begin to try and name all the projects I’ve worked on in time at Bloom & Wild - It’s been so varied and for me, that’s really exciting!

I joined Bloom & Wild as a Senior Tester and have just celebrated my 5th anniversary. My role now as Lead Test Engineer spans 3 squads, where I look after the quality and testing across our E-commerce domain, the most recent project being the gifting and subscription integration projects. I’m also a Champion in one of our employee networks which focuses on how we can help our team members feel safer in bringing their full selves to work.

My role has evolved and developed since I started in 2018, and our growth framework has been a super helpful tool in understanding and supporting my progress. The framework outlines responsibilities and expectations at each level, helping everyone to take ownership of their own goals and career path. It also assists those who manage others to support individual career progression within their teams.”

Bloom & Wild

Bloom & Wild Favicon

Perks and Benefits

Enhanced family leave policy & a workplace nursery scheme
Irresistible (40%) discounts on our products
Flexible working with core hours (10am-4pm) and work from anywhere for 30 days each year
Mental health support through open up and financial wellbeing support through bippit
Flexible training framework for every stage of your career development through our Bloom & Learn programme and the Goodhabitz learning platform
25 days holiday + flexible Bank Holidays + your birthday + option to buy 5 more days of leave each year


Low carbon contracts
digital catapult logo
rocksteady logo
Viator (2)
Planit testing logo
Hofy logo
Pennylane vertical
Moonpig logo
CGG logo
Blog (7)
AJ Bell
Attest logo
Spotlight sports group
Sendwave logo
Motorway logo
Deutsche Bank