I’ve always been drawn to two things: building things from scratch and supporting women.
Growing up in an Eastern European household, I watched incredible women around me – my mum, my sister, my aunty – fight with everything they had to ensure they had the best future available to them. I often watched them fight against bias, and quite often fight harder than their male peers for the same level of recognition. In a way, that shaped my view of the world and I decided early on that if I ever had a platform to influence that, I would use it.
My career has taken me down an extremely fascinating journey spanning operational management, consulting and recently, recruitment. I was always building initiatives from the ground up, staying people-centric and trying to create as much impact as possible. It was in recruitment in 2023, when I joined as a Data Consultant for The In Group, recruiting for senior data roles, where I saw that the pipeline of women coming through for data roles was extremely thin, and when I looked at what was being asked of candidates, a lot of it didn’t reflect how women actually build their careers. So I started having conversations – just trying to understand what was going on. Those conversations turned into roundtables, then events, then friendships between the women, then something I hadn’t planned at all: a community.
That community became WomenWise. In January 2025, The IN Group asked me to step into a full-time role leading it. Which still feels like one of the strangest and best things that’s happened in my career. I built my own job by following something I really cared about.
WomenWise now has over 1500 members across tech, engineering, finance, and life sciences, globally spanning 7 cities across the UK, Europe, the Middle East, and the US. It’s a professional community built around the idea that women in technical fields shouldn’t have to navigate their careers alone, and a mission to move women’s careers forward. We run events on the topics that move the needle for women: negotiation, AI literacy, imposter syndrome, career pivots, leadership.
We have a podcast – and 17 episodes in, it’s been an incredible journey to bring to the spotlight women who are doing incredible things, who can support others, and who can benefit from visibility.
The piece of the work I’m most proud of is the mentoring programme I co-founded with Artefact. Women at earlier or mid stages of their careers in tech are matched one-to-one with senior women who’ve navigated similar paths. They meet regularly over several months, working through challenges such as visibility, progression, confidence, career direction. In the last cohort, 39% of mentees landed an internal promotion at work and 100% improved their self-rated confidence and career clarity scores from start to finish.
Alongside the community work, I advise organisations on how to attract, engage and retain senior women in technical fields – working with companies including UCAS, LSEG and the London Metal Exchange.
Twenty-six events, a podcast, a mentoring programme, and a lot of honest conversations later – I’m still extremely passionate about advancing women.
