Jo is Director of Data & AI at Moonpig, leading Data Platform, Product Analytics, Data Science and Machine Learning.
She builds and scales modern data organisations that turn complexity into clarity and impact.
Her career spans established tech companies, high-growth scale-ups, and VC-backed businesses from Series A to B+. She has advised seed-stage founders and crucially understands what it takes to go from zero to one. Today, she leads a mature, modern data organisation in a fast-moving eCommerce environment, focused on scaling data responsibly to power personalisation, experimentation, customer activation and growth.
With a background in applied mathematics and computer science from Oxford University, Jo combines deep technical credibility with seasoned product & data leadership. She has built data-centric platforms and product organisations across government, insurance, education, defence and utilities.
Jo’s product background gives her a distinctive edge as a Data Leader. She knows data doesn’t create value in isolation – it must be actionable, trusted, and embedded in real workflows. Her approach ensures data initiatives are technically sound, strategically aligned, and designed to drive outcomes – not just output. She’s passionate about identifying high-leverage opportunities, investing in scalable foundations, and sweating the details to make sure impact is real.
Alongside her current role, Jo is a passionate supporter of women in technology, mentoring emerging leaders, speaking at industry events, and helping to create opportunities for greater diversity across data and AI.
