Kayleigh Greenacre is a Business strategist and motivational speaker, who is the founder of Actually, I Can, a transformational coaching company and global movement helping women build wildly successful, freedom-led businesses.
A former Assistant Headteacher and single mum who rebuilt her life from rock bottom during the COVID-19 pandemic, Kayleigh is now a sought-after Strategist and Coach, speaker who hosts the popular business podcast Actually I Can.
Working in the tech industry can be exciting, challenging, and at times overwhelming, especially for women who often find themselves underrepresented in rooms where big decisions are made. One of the most powerful ways to stand out, build credibility, and unlock opportunities is by creating a strong personal brand.
But personal branding isn’t about being ‘perfect’ online or curating an image you think people want to see. It’s about clarity, confidence and consistency so that you can create a brand that feels authentic to you and makes you unforgettable in your industry.
Here are five foundations I believe every woman in tech can lean on when creating her own personal brand:
Positioning: decide what you want to be known for
Positioning is all about clarity. Ask yourself: What do I want people to immediately associate with me? Maybe it’s being the go-to person for cloud security, the engineer who simplifies complex problems, or the leader championing diversity in tech.
Your positioning should align with your skills, passions and the impact you want to make. The clearer your positioning, the easier it is for others to understand where you fit and how they can connect with you. In tech where innovation never stops, positioning helps cut through the noise and ensures your name is remembered for something specific.
Messaging: tell your story with confidence
Once you know what you stand for, your next step is to communicate it in a way that resonates. That’s where messaging comes in.
Your messaging is more than your job title; it’s your story. Why did you choose tech? What challenges have you overcome? What unique perspective do you bring to the table? These stories make your brand relatable and human.
Think about how you share your work online, in interviews, or even at networking events. Are you clear and confident? Do people walk away knowing what matters to you? Consistent messaging makes your personal brand memorable and magnetic, because people remember stories.
Presence: be visible where it matters
Even with great positioning and strong messaging, your brand won’t grow if no one sees it. That’s where presence comes in.
Presence isn’t about being everywhere or doing everything. It’s about being intentional with your visibility. Choose platforms and opportunities that align with your goals – LinkedIn, conferences, podcasts, open-source projects and show up consistently.
Your presence is how people experience your brand in action. It’s the articles you write, the questions you ask at events, the way you contribute to a team. Over time, this consistent visibility builds trust and positions you as a leader in your field.
Build relationships
Your personal brand doesn’t exist in isolation, it grows in community. For women in tech, where representation is still catching up, relationships are one of the most powerful ways to amplify your voice and expand your reach.
Engage with others in your field. Celebrate their wins, share knowledge, and seek out mentorship, both giving and receiving it. When you invest in genuine connections, your brand becomes more than your skills; it becomes a reputation built on trust, collaboration, and support.
Let your brand evolve
Finally, remember that your brand isn’t fixed, it’s a living thing. What you wanted to be known for at the start of your career may not be the same five years later and that’s okay.
Give yourself permission to grow and refine your brand as your skills, interests and ambitions shift. The strongest brands are not the ones that stay the same forever, but the ones that evolve with clarity and authenticity.
Creating a personal brand as a woman in tech isn’t about being the loudest voice in the room, it’s about being the clearest and most authentic one. By positioning yourself with intention, creating messaging that tells your story and building a consistent presence, you’ll create a brand that opens doors, attracts opportunities and inspires others.
And when you pair that with strong relationships and the freedom to evolve, you don’t just build a career, you build a legacy that makes it easier for the next generation of women in tech to rise too.
