For a long time now, most of us have attributed tech jobs to terms like boring, nerdy, geeky and technical but if you look at the bigger picture, technology is all about innovation and creativity. There is a high demand in the industry for creative people now. Everything online has to be appealing and easy to use no matter how complicated the code in the backend is.
It is the design and usability of an app that determines the quality of the software. Take for instance any social media apps like Instagram or TikTok: they rely on creativity. They are constantly upgrading with creative options for the masses to communicate and express.
To achieve a creative approach for any product or service, the tech industry is constantly on the lookout for creative talents. Visual art, design, marketing, social media management, branding, UI/UX, game design and other such areas require people with creative skills.
I have listed out a few of the many roles in the tech industry that require you to be creative on a daily basis:
- UI/UX Designer
- Game Designer
- Content Strategist
- UX Researcher
- Augmented Reality Designer
- Graphic Designer
- Brand Manager
- Product Designer
- Technical Writer
UX stands for user experience. UX engineers are the unicorns of the product world. They create designs, put them in the right place, and even do growth hacking along with user research. UX engineers are extremely in-demand at startups and big tech companies like Google and Facebook. They partner with researchers and designers to define and deliver new features. UX engineers are known to translate concepts into living, breathing prototypes. They work to deliver the perfect experience by bringing together design with engineering.
A game designer has one of the crucial tasks of taking design decisions when it comes to games. The gaming industry is very competitive and user feedback on creative design makes or breaks a game in the market. A game designer has skills that are needed in game development, graphic design, animation, storyline and more.
They often use their creative expertise in conjunction with other designers and game developers. The core of the game relies on the game designers. Predicting potential actions of users and creative solutions is needed to be a sound game designer. Social media presence has become a key area for all organisations irrespective of their size, product and service. Managing content is not an easy task and requires dedication and creativity. Content strategists develop a strategy based on a business, client or customer’s end requirements. These professionals create engaging content for clients based on a certain project or initiative.
Apart from creativity, this role requires planning, developing marketing strategies, keyword research, content promotion, tracking insights and so much more.
This is a specialised and more in-demand role that has become prominent in the last decade. A UX researcher knows and studies the user actions, needs and enhances the user experience backed up with statistics. To be a UX researcher means to understand existing problems with user experience and find creative means to remedy it. Asking the right questions, knowing the audience’s expectations, data analysis and representing the voice of end users is one of the few tasks of a UX researcher.
Human behaviour is tricky and changes with different generations. Developing a research plan with clear objectives and creating guides, surveys and reports are crucial responsibilities of a UX researcher.
Augmented Reality Designer
If you have heard of or used Pokemon Go, then you know what I am talking about! The app takes the digital game world and sets it up in the real world. An augmented reality designer helps in seamlessly merging the digital world with the reality layer which impacts the end user experience. Many fields have begun to incorporate Augmented reality into their applications and the demand for AR designers is increasing.
Utilising creative approaches to present the application to the end user is an important task of the augmented reality designer. In addition to this, graphic design, photography, programming and digital art experience is needed to excel in this position.
Graphic designers are the creative staff that formulate and pitch graphic concepts to clients. They are responsible for developing, designing, and producing graphic art that meets the client’s demands. They have a good knowledge of typography, colour, and production. The skills needed vary from creativity and versatility to deep knowledge of branding and marketing techniques.
If you love being creative and you like thinking outside of the box, then graphic design should be ideal for you.
A brand manager for an organisation maintains the public appearance and the overall brand. Promoting businesses, clients, services and products in an innovative way are the main responsibilities of a brand manager. They often end up using market trends and analysing the latest developments of competitors. They are responsible for creating and delivering creative advertising campaigns.
Digital packaging design has become a niche in the tech industry. With the increase in online shopping, presenting a product digitally that mirrors the quality is a huge deal. This is where a product designer comes into picture. This job requires art, creativity, familiarity with current trends in the market and a better understanding of colours, patterns, layouts and graphic design.
Technical writing involves preparing instruction manuals, how-to guides, journal articles, and other supporting documents. Technical writers communicate complex and technical information more easily. They prepare technical documentation, instruction manuals for both internal users and end-users. A major task for them is standardising and improving content.
Technical writers must take complex, technical information and simplify it for their colleagues and consumers with nontechnical backgrounds.
If you think your skills or interest matches any of the above descriptions, don’t sell yourself short because the tech world is looking for you and your skills!