Crafting unforgettable tech events

Business people and entrepreneurs, exchanging ideas at conference networking tech event.


Do you chair a women's network or diversity group? Perhaps you're looking to start a women in tech networking series? We've got just the article for you! Get insights from Axiologik's brand manager, Rae Evans, on how to craft unforgettable tech events.

As the brand manager at Axiologik, I bring a unique approach to curating thought-provoking tech events.

Rae Evans

These events not only leave attendees buzzing for days but also create a return on investment (ROI) for your organisation. You might be wondering, what’s my secret?

Setting clear objectives for event success

First things first, let’s talk about objectives. I don’t dive in unquestioningly while dreaming up the next big event. Nope, I take a step back and ask myself: what’s the ultimate purpose here? Are we aiming to boost brand visibility, snag top-tier talent, rub elbows with industry bigwigs, or maybe unveil a game-changing product? By nailing concrete objectives from the get-go, we set ourselves up for success and ensure that every move we make is laser-focused on achieving our goals.

One key factor in planning a successful event is understanding your audience. It’s not just about having a flashy event but about creating an experience that resonates with the right crowd. That’s why I ensure that the characteristics of our target audience align perfectly with our objectives. Whether we’re wooing potential clients or wowing industry insiders, every detail of the event is tailored to give our delegates an experience they will remember.

Crafting compelling content and budgeting strategically

Now, onto the focus: topics, insights, and structure. Here’s where the magic happens. I scour the tech landscape for the hottest trends, juiciest insights, and most captivating speakers to ensure that our event is nothing short of compelling. Whether we’re hosting panels, workshops, or fireside chats, we want to ensure every minute is packed with value and excitement.

When it comes to budgets and costs, strategic decision-making is key. With a little savvy budgeting, you can make every penny count. By setting a clear budget from the start and prioritising our spending on the things that truly matter, we ensure that our event is a resounding success without breaking the bank.

Last but certainly not least is the imperative of internal and external visibility. I strongly advocate for the significance of vision in every endeavour. By integrating various elements, I meticulously assemble a mood board that mirrors the essence of my event and elevates it to new heights.

Whether orchestrating a casual lunch and learn or an elegant sit-down dinner, a carefully curated mood board plays a pivotal role in enhancing the ambience and perception of the occasion. This is complemented by a dynamic campaign featuring effective content, strategic social media engagement, and streamlined email automation. Think of the overall vision; what does this event actually represent?

Executing the blueprint for memorable tech events

So there you have it ladies – my tried-and-true formula for crafting unforgettable tech events that leave a lasting impression. With a clear set of objectives, a deep understanding of our audience, killer content, and smart budgeting, there’s no limit to what we can achieve. So go forth, fellow tech event planners, and let’s make some magic happen!

tech events