I am Vice President of Product and Marketing for Mobile Experience (MX) at Samsung UK & Ireland, where I lead the MX business across revenue, marketing, product and channel strategy.
Prior to that, I held senior leadership roles at international businesses including 20th Century Fox, where I became the company’s youngest Sales Director and its only female Sales Director at the time. Later, as Commercial Director, I led overall product strategy and helped move the business from a physical model, built around DVDs and VHS, into a digital one.
I joined Samsung in 2021 and have since focused on transforming our marketing and omnichannel operations. Today, I am leading Samsung UK&I through two of the most significant shifts in modern consumer behaviour, the mainstreaming of AI and the rise of health technology.
Throughout my career, I have been a proud advocate and mentor for women at all levels. I have spoken on the main stage at Cannes Lions, sit on the UK Advisory Board at Meta and have been recognised four years running in the UK Mobile Power 50 list. Outside of work, I love mountain climbing and hiking.
