Judit Mora is the CEO and Co-Founder of Nuumad, a UK-based health tech startup transforming service delivery in pharmacies through a digital SaaS platform.
After building a career in London’s leading healthcare agencies, she founded her own UX and Product consultancy in 2017, later co-founding Nuumad in 2022. Since 2023, she has been teaching UX and Product Design at King’s College London, mentoring the next generation of product designers. Judit is passionate about elevating UX in healthcare and believes in democratising design by ensuring every voice is heard.
My foundational yearsa
I spent my early career at some of London’s biggest healthcare agencies such as Langland, McCann, and Havas, helping brands communicate their value and connect with people. At Langland, I became a digital project manager and started working in UX with a larger technology team. I quickly realised my value wasn’t in speaking their language fluently, but in translating between worlds, connecting user empathy with technical precision. Listening became less about learning jargon and more about spotting patterns others missed.
And when you stay open to others’ disciplines, challenges, and pressures, that’s when innovation starts to happen.
Leading with empathy
Empathy became my anchor. We are all human, with our own struggles and constraints whether we’re teammates, stakeholders, or users. I try to apply that empathy in every decision. Every feature I prioritise or workflow I design comes back to one question: does this actually help someone? Empathy is often mistaken for being nice, but it’s not about that. It means grounding every decision in evidence of what helps someone, even when it challenges your roadmap or KPIs. Listening deeply and applying rigour ensures products we build are meaningful, not just technically interesting.
Building something of my own
In 2017, I launched my own UX and product consultancy, working with startups and scale-ups on patient platforms and healthcare services. Then in 2022, I co-founded Nuumad, a health tech startup that helps pharmacies deliver complex services through a subscription-based digital platform. It brings together everything I care about: technology, human-centred design, and healthcare.
Health tech doesn’t need more or better code, and this is probably true of other industries too. It needs people who can bridge empathy with evidence. At Nuumad, we’re rethinking how pharmacies deliver care by turning a fragmented service into a continuous relationship. Technology will only help if it’s built with purpose, transparency, and a genuine understanding of human need.
If I could give one piece of advice to anyone considering a leap into tech, it’s this: you don’t need to come from a technical background to succeed. In fact, you bring unique value when you come from a non typical background. Stay curious, listen more than you talk, lead with empathy, and keep learning.
