Accomplished sales leader and strong business relationships builder with 10 years of progressive experience in business development.
E-commerce enthusiast, believes in constantly increasing role of marketplaces as places of connections.
As the Head of Sales Partnerships and New Business at G2A.COM, she is persistently looking for expansion opportunities and revenue growth. She is responsible for building high-performing sales teams and developing the right action plan for customer’s unique needs.
Kasia is a passionate runner, and avid traveller, curious about the world, hungry for discovering new places, learning languages and meeting new people. Convinced that places you visit becomes a part of the personality.
How did you land your current role? Was it planned?
It was not planned at all. I joined G2A.COM in 2013 when the company was still locally oriented and not as widely recognized as it is today. I hold a degree in Spanish Philology and Spanish and Latin American Cultural Studies, and initially, I considered a career in teaching Spanish or becoming a certified translator.
However, my professional journey took a different turn when I started working in sales within the furniture industry. This experience allowed me to utilize all the languages I know and helped me realize the crucial role that communication skills play in business development and sales relationships.
After some time, I applied to G2A.COM, as they were looking for a Spanish-speaking sales professional back then. That decision led me to where I am today—still a part of G2A.COM, contributing to its incredible success and enjoying the daily challenges and achievements that come with being part of such a dynamic marketplace.
What are the key roles in your field of work, and why did you choose your current expertise?
My key roles are in the field of sales and business development. I started as a Sales Specialist responsible for growing the Spanish market, it was before even G2A.COM had become a Marketplace. Later on, with business constantly dynamically growing, I was responsible for leading the Sales Team, and right now I am responsible for the New Revenue Streams and managing teams responsible for Sellers offering items at G2A.COM. Each of these roles is essential for driving revenue growth, building strong relationships with partners, identifying new market opportunities, and ensuring long-term business success.
With over 10 years of experience in sales, leading teams, and driving business development, I have learned that the gaming industry presents unique challenges. It’s a fast-paced, highly competitive, and constantly evolving market that requires adaptability, strategic thinking, and strong negotiation skills.
I chose to specialize in this field because I thrive in dynamic environments where innovation and customer engagement play a crucial role. The gaming industry offers endless opportunities for growth, and I find great satisfaction in developing strategies that help businesses scale while fostering lasting partnerships. Leading sales teams and navigating complex market trends is not an easy task, but it is incredibly rewarding to see the direct impact of our efforts on company success.
Did you (or do you) have a role model in tech or business in general?
As a business professional and a mother, I deeply admire Sheryl Sandberg for her leadership, resilience, and advocacy for women balancing ambitious careers with family life. Her work at Meta (formerly Facebook) and her book Lean In have been great sources of inspiration, especially in navigating the challenges of being both a leader in business and an engaged parent.
Leading sales teams and driving business development—particularly in the fast-paced gaming industry—requires strategic thinking, adaptability, and strong relationship-building skills. At the same time, being a mother has taught me invaluable lessons in time management, empathy, and prioritization—qualities that also enhance my leadership style. Sandberg’s belief that we shouldn’t have to choose between career success and being present for our families resonates with me deeply.
I strive to create an environment where professional growth and personal fulfillment can coexist, both for myself and my team. Just as Sandberg champions breaking barriers, I aim to contribute to the evolving landscape of the gaming industry while showing that success is achievable in both business and family life.
What are you most proud of in your career, so far?
I take great pride in my long-standing success at G2A.COM, where I have had the opportunity to grow alongside the company while gaining deep expertise in digital business, e-commerce, and the gaming industry. Throughout my career, I have been able to establish and nurture strong business relationships, bringing key customers to G2A.COM—many of whom have remained with us for years.
Building and maintaining these partnerships has been one of my greatest professional achievements. It requires not only a strategic approach to sales and business development but also trust, adaptability, and a deep understanding of both the market and customer needs. Seeing these long-term collaborations thrive reinforces my commitment to driving sustainable growth and contributing to G2A.COM’s ongoing success
What does an average work day look like for you?
I begin each workday by reviewing key performance data from the previous day, including revenue, GMV, traffic, bestsellers, and merchant performance. This analysis provides valuable insights into market trends and business performance, helping to shape strategic decisions. Also, I am reviewing priorities and setting goals for the day.
The first 1-2 hours of my day are dedicated to high-level conceptual and strategic tasks, as I find that my mind is at its sharpest in the morning. This time is ideal for planning, problem-solving, and setting the direction for ongoing projects, ensuring a proactive and data-driven approach to business development.
Later on, during the day, I am leading a team meetings to discuss performance, pipeline updates, and strategic initiatives. I encourage collaboration, problem-solving, and innovation. Also, I am engaging with key clients and partners through meetings, calls, or negotiations. Whether strengthening existing relationships or developing new business opportunities, I am focusing on driving revenue and market expansion.
On certain days, I also conduct one-on-one meetings with team members, mentoring and providing guidance. A key part of my leadership is empowering my team and fostering professional growth.
I have quite structured yet flexible routine that helps a successful business development leader stay focused, innovative, and driven while maintaining a balance between professional and personal life.
Are there any specific skills or traits that you notice companies look for when you’re searching for roles in your field?
One of the most valuable qualities in sales and business development is curiosity—not just about the business itself, but also about the world, people, market trends, emerging technologies, and broader industry changes. While both hard and soft skills can be learned and refined over time, I believe that true curiosity—the ability to see the bigger picture and approach business with a holistic perspective—is a mindset that sets top professionals apart. It drives continuous learning, innovation, and the ability to anticipate opportunities in an ever-evolving market.
