Sam Gaskell is the founder and Consulting Director of DataFit—a purpose-led data consultancy that helps mission-driven teams build confidence, clarity, and capability with their data.
With over 12 years’ experience working across sectors including healthcare, financial services, energy, property, and retail, Sam brings a rare mix of strategic thinking and human-first delivery. She’s known for her ability to turn messy data into meaningful stories—and to empower teams to do it themselves, long after she’s gone.
As a female founder, Sam created DataFit not just to fix data problems, but to build something that gives others the opportunity to be part of something meaningful. Whether she’s working with a social enterprise, mentoring early-career analysts, or leading a training workshop, her mission is simple: leave people and businesses better than she found them.
At the heart of everything she does is a deep belief in people—their potential, their impact, and the power of data to help them do more good in the world.
