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How to grow a strong company culture

How to grow a strong company culture

ARTICLE SUMMARY

What does it really take to build a strong company culture? We sit down with Nicola Saner, CEO of Chorus, whose career journey spans personal training, entrepreneurship, operations, project management, and executive leadership.

If your leadership team can’t name your values without checking the website, you don’t have a culture problem, you have an honesty problem.

Kayleigh Bateman sits down with Nicola Saner, CEO of Chorus, for a practical, no-fluff look at how strong company culture is built, maintained, and protected as a business grows.

We talk about why great culture is more than perks, Slack channels, or a yearly campaign. Nicky shares how her background in fitness coaching and psychology shaped her leadership style, especially the idea that motivation is personal and progress comes from small, repeatable steps. From hiring to development, we dig into what “curiosity” looks like in practice, why attitude is harder to teach than skills, and how psychological safety keeps people asking questions instead of quietly planning their exit.

The conversation also gets specific about diversity and inclusion at work. Want innovation, retention, and better performance outcomes? Then leaders must move past slogans and make operational choices that support real people: parental flexibility, accommodations for different religions, spaces that help neurodiverse teammates thrive, and everyday behaviours modelled from the top. We also cover remote teams and hybrid work, including simple rituals, clear goals, feedback loops, and letting teams shape connection in ways that actually feel good.

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