Unlock the secrets of data-driven success with our special guest, Seena Samani, Head of Data Analytics at Mindshare UK.
Seena shares her remarkable journey from the financial services sector to becoming a leading figure in media advertising. Through her story, you’ll learn how a hesitance towards coding transformed into a powerful passion for data analytics, proving that tech careers are open to anyone eager to make a significant impact. Seena offers invaluable perspectives on how the data analytics landscape is evolving, emphasizing increased opportunities and awareness in the field.
Discover how AI is reshaping the marketing industry, as we discuss groundbreaking examples from brands like Cornetto and KFC. Hear about the impressive impact of geo-based algorithms and the challenges posed by the phase-out of cookies, all while acknowledging the critical need for human oversight in AI applications.
Plus, gain practical advice on career development in tech and data analytics, with tips on leveraging apprenticeship programs and industry events to continually fuel your curiosity and professional growth. Whether you’re just starting out or looking to advance in your career, this episode is packed with insights to help you navigate the dynamic world of data analytics.
