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Crafting Your Tech Persona: Building a Standout Personal Brand

Wise Personal Brand Podcast

ARTICLE SUMMARY

We delve into the dynamic world of personal branding within the tech sphere. Join Zsofia Kiss and Laila Kelada from Wise, as they unpack the essentials of establishing a compelling personal brand in the ever-evolving tech landscape.

Ever wondered how to craft a compelling personal brand in the tech industry?

Join us as we unlock the secrets with Zsopfia Kiss, a Senior Technical Recruiter, and Laila Kelada, a Senior Product Manager at Wise. Zsofia recounts her evolution from an aspiring software engineer to a pivotal HR professional, while Laila shares her bold transition from a business degree to a thriving tech career, including her challenging move to London. Together, they demystify the tech industry, emphasizing that many roles aren’t as technical as they seem and that learning on the job is key.

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Authenticity can make or break your personal brand. Zsofia and Laila dive into why staying true to your values and being honest is essential for fostering trust and credibility, especially in leadership roles. Hear practical advice on aligning your social media presence with your professional persona, and discover how networking, mentorship, and continuous learning can pave the way to a successful career in product management. From attending industry events to proactively reaching out to potential mentors, this episode is packed with actionable insights to help you build a robust professional network.

Networking is your ticket to professional growth, particularly in a remote work environment where connections can feel sparse. We discuss the vital importance of building relationships beyond your immediate team and company, touching on the unique challenges women face, including pay disparity and advocating for fair compensation. Learn how to set personal networking goals, document your accomplishments with a “brag sheet,” and leverage portfolios to ensure your achievements are recognized. Plus, discover the power of public speaking and engaging in industry-specific groups to expand your personal brand and career horizons.

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