A conversation with Farnaz Azmoodeh, CTO, Linktree

Kayleigh Bateman sits down with Farnaz Azmoodeh the technological force behind Linktree, for a fascinating exploration of leadership in the rapidly evolving tech landscape.

Farnaz shares her remarkable journey from a decade at Google’s advertising infrastructure to Snapchat’s growth phase and finally to Linktree, where she now steers the technology that powers over 60 million profiles and serves 2 billion monthly visitors. Her story reveals the strategic thinking behind career transitions and the value of building upon domain expertise while constantly pushing beyond your comfort zone.

The conversation dives deep into the technical challenges of scaling a platform like Linktree, which began as a bootstrapped solution built by agencies rather than dedicated engineering teams. Farnaz offers valuable insights into managing technical debt, transitioning from monolithic architecture to service-oriented solutions, and the delicate balance of maintaining numerous services with limited engineering resources.

For women aspiring to tech leadership, Farnaz offers refreshingly candid advice about imposter syndrome, embracing failure, and recognising the unique opportunities within technology careers. Her leadership philosophy emphasizes impact over effort, creating space for diverse talents, and consistent communication that reinforces core values.

What will your digital identity look like in an AI-dominated world? Listen now to discover how human-created content will become increasingly valuable and how platforms like Linktree are positioning themselves at the centre of authentic online presence.