Liz Parry joined Lifecycle Software in 2015.
Before becoming CEO in 2024, she served as the Chief Commercial Officer, where she drove a growth strategy centred on strategic expansion and on the success of its telecom customers. Liz has extensive experience in finance and revenue assurance and has been recognised for her management in championing partner projects that provide competitive advantages within the telco industry. She is the first female CEO in the company’s history.
How did you land your current role? Was it planned?
I wouldn’t say where I am today was planned as such, more a combination of seizing opportunities, hard work, and never shying away from a challenge. My career started in customer-facing roles and later in accountancy, which gave me a strong foundation in understanding people, business, and integrity. I joined Lifecycle almost ten years ago and grew into leadership roles, particularly after our acquisition by Lumine Group. Their approach to talent development gave me both the support and stretch I needed to step into bigger roles. Over time, that recognition, combined with my experience leading teams and driving change, led me to where I am today as CEO.
What are the key roles in your field of work, and why did you choose your current expertise?
Telecoms and software are incredibly broad fields, but key roles often fall into product innovation, technology development, service delivery, and customer success. I gravitated toward professional services because it sits at the intersection of people and technology. It allowed me to help clients achieve their goals while driving business impact, and I found I loved enabling teams to deliver value at scale. That mix of technical and financial understanding, people leadership, and customer focus shaped my expertise.
Did you (or do you) have a role model in tech or business in general?
I’ve been fortunate to work for and with inspiring leaders throughout my career, and I’ve learned something from each of them. I don’t have one single role model. Instead, I’ve been shaped by a range of people who led with integrity, gave me opportunities, and challenged me to grow. On a personal level, my three children are also a source of inspiration. As neurodivergent individuals, raising them has taught me humility, empathy, and strength – all qualities that I try to bring into my leadership every day.
What are you most proud of in your career, so far?
I’m happy to be able to count many things that I’m proud of, but two stand out. First, the opportunity to lead Lifecycle into its next chapter, building on the legacy of those before me. Second, stepping away from the workforce for six years to raise my children, and then returning stronger. That period shaped me profoundly. It taught me resilience, perspective, and empathy, which I believe are just as valuable as any technical or business skill when it comes to leadership.
What does an average work day look like for you?
No two days look the same, but my role is a mix of strategic planning, team leadership, and customer focus. I spend time with our leadership team ensuring we’re aligned on priorities, with customers understanding their needs, and with employees across the business to support their growth. I also carve out time for innovation discussions – how we evolve our products and services to stay ahead. The variety keeps me energised. There’s certainly never a dull moment!
Are there any specific skills or traits that you notice companies look for when you’re searching for roles in your field?
Curiosity, adaptability, and integrity stand out to me. Telecoms is fast-moving, so companies value people who are not only technically capable but also eager to learn, collaborate, and innovate. Communication is key, being able to bridge technical and business conversations authentically and with integrity, while resilience also matters because of the industry’s constant evolution.
Has anyone ever tried to stop you from learning and developing in your professional life, or have you found the tech sector supportive?
I’ve been lucky to work in supportive environments, especially within Lumine Group, where talent development is a priority. Of course, there are always moments of doubt, but I’ve consistently found people willing to mentor, coach, and open doors. My approach has always been to take those opportunities, even if they felt daunting at first.
Have you ever faced insecurities and anxieties during your career, and how did you overcome them?
Absolutely. Returning to work after six years away was daunting, and like many women, I wondered if I’d “fallen behind.” The way I overcame that was by reframing it: my time away wasn’t a setback, it was an accelerator. The skills I gained as a mother and advocate made me braver and more grounded. I also leaned on great mentors and colleagues who reminded me of my strengths and encouraged me to push through moments of doubt.
Entering the world of work can be daunting. Do you have any words of advice for anyone feeling overwhelmed?
Remember that no one has it all figured out! Focus on learning, be curious, and don’t be afraid to ask questions. Challenges are opportunities to grow, even if they feel uncomfortable at first. And don’t underestimate the importance of integrity. If you consistently show up with honesty and commitment, opportunities will follow.
What advice would you give other women wanting to reach their career goals in technology?
First, believe that your voice matters. Tech needs diverse perspectives, and women bring valuable insights to the table. Second, don’t let non-linear paths hold you back. Career breaks or detours can make you stronger. Finally, seek out allies and mentors, and when you’re in a position to, be that support for others. Success isn’t just about individual achievement; it’s about lifting each other up.
