Dr Rochelle Haynes is a recognised HR thought leader, global speaker, work transformation specialist, and founder and CEO of Crowd Potential Consulting.
She recently co-authored the UK and international bestseller, OpenHR: The Human Capital Framework for the Blended Workforce with leadership and digital transformation expert Jeremy Blain.
In today’s digital landscape, companies are increasingly relying on freelancers to complement their internal teams, especially in the technology sector.
Increased STEM initiatives have begun to reduce barriers to females entering the tech field and thanks to the rise of the platform economy, more women have been entering the tech field via freelance platforms. Female freelancers bring unique perspectives and skills to tech projects, yet they often face challenges that can hinder their engagement and effectiveness. Like many freelancers, women in tech often feel invisible and go uncredited for their contribution to key projects.To cultivate a diverse and high-performing workforce, organizations must implement strategies that specifically engage female freelancers. Drawing insights from the book “OpenHR: The Human Capital Framework for the Blended Workforce,” particularly the concept of OpenThrills, here are actionable strategies that companies can use to create a more inclusive environment. These steps include:
Cultivating an Inclusive Culture
Creating an inclusive workplace culture is crucial for engaging female freelancers. Companies should not only prioritize diversity and inclusion in every aspect of their operations, but also expand their diversity lens to include and consider the needs of different categories of workers. This includes establishing policies that promote equity in pay, opportunities, and treatment. OpenThrills emphasizes the importance of fostering an atmosphere where freelancers feel valued and respected. By showcasing diverse role models and success stories, organizations can inspire female freelancers and create a sense of belonging.
Provide Clear Communication and Expectations
Clear communication is vital in any collaborative work environment, particularly when working with freelancers. Organizations should outline the project expectations, deliverables, timelines, access to key organisational contacts, and communication channels upfront. Open and effective communication helps to create a culture of trust, which facilitates better problem-solving and the development of good team practices and values. Feedback should be constructive and timely to enhance performance and satisfaction. Utilizing project management tools can help streamline communication, ensuring that everyone, including female freelancers, has access to essential information.
Companies should also create a supportive feedback loop, by establishing a routine feedback process that encourages open communication between freelancers and team leads. This feedback loop should allow female freelancers to express their concerns, share ideas, and contribute to decision-making processes. Empowering them to share their insights will not only lead to better project outcomes but also instills a sense of ownership in their work.
Offer Professional Development Opportunities
Engaging female freelancers goes beyond just assigning tasks; it involves investing in their growth and development. With an understanding of the nature and parameters of their freelance relationship (The OpenRules of OpenHR), companies can offer online workshops, training sessions, and mentorship programs tailored to the needs of female tech professionals. According to OpenThrills, creating opportunities for learning and career advancement significantly increases freelancers’ engagement and loyalty. By helping women sharpen their skills, organizations not only benefit from a more competent workforce, but they also contribute to closing the gender gap in tech.
Foster Collaborative Relationships
Building strong relationships is fundamental to effective teamwork, especially with freelancers who may feel isolated. Companies should encourage team bonding activities that include freelancers, integrating them into the company culture. Tools like virtual hangouts, team-building exercises, and group brainstorming sessions can help foster collaboration. OpenThrills advocates for strengthening social connections within blended workforces, enhancing both engagement and productivity. Hence firms need to ensure that they create a work environment that provides greater cohesion between individuals, teams, and functions internally, and with independent contractors and customers through digital technologies.
Recognize and Celebrate Contributions
Recognizing the contributions of female freelancers can greatly enhance their engagement. Companies should establish a framework for acknowledging achievements, whether through shout-outs in team meetings, recognition in company newsletters, or social media appreciation posts. As highlighted in OpenThrills, recognition not only boosts morale but also encourages retention among freelancers. When women feel their work is valued, they are more likely to invest their time and energy into a project. Given their freelancer status, companies should begin to think more creatively about the types of rewards that can be offered but also ensure that their redefined or expanded strategy is fair and transparent. Platforms like PerkPal and PerkBox, through their gamified approach to recognition, can help reduce barriers between full-time employees and freelancers.
Provide Flexible Work Arrangements
One of the significant advantages of freelancing is flexibility. Companies can maximize engagement by offering various work arrangements that cater to the specific needs of female freelancers. Understanding that many women juggle multiple responsibilities, such as childcare or other commitments, can lead to granting flexible deadlines, remote work options, and part-time roles. This recognition of work-life balance can foster loyalty and enhance productivity.
Engaging female freelancers in tech teams requires a multifaceted approach that involves creating an inclusive culture, providing opportunities for growth, and recognizing contributions. By leveraging insights from OpenThrills and the other OpenHR strategies, companies can foster an environment where female freelancers feel valued and empowered. Ultimately, embracing diversity and inclusion not only enhances team dynamics but also drives innovation and success in an increasingly competitive market. As companies continue to adapt to the ever-evolving workforce landscape, prioritizing the engagement of female freelancers will be essential for a thriving future in tech.
