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Traction over Breakfast: How Google Analytics & Paid Search Actually Works

  • Huckletree 18 Finsbury Square London, England, EC2A 1BR United Kingdom (map)

Traction over Breakfast is an event series that helps founders build traction, understand their audience and reach more customers.

Topic of the month:  How Google Analytics & Paid Search Actually Works


Why is this important?

Everyone is flocking to the Internet to find information, read reviews and to ultimately buy something, it is more important than ever that your business is easy to find online. You need exposure to gain traction. You could have the most amazing product or service available, but if people cannot find it easily online, then you can be sure that you will not be able to sell a lot.

Fortunately, there are many fantastic ways to assure that your business is getting the exposure and branding it needs to be successful in today’s competitive marketplace. One of the most effective and essential online marketing strategies that every business should take advantage of is Paid Search Marketing.

Let's hear from our speaker on how Google paid search marketing can help startups build traction - and don't forget to prepare your one question to ask!

As always, men are welcome! :)


The Speaker:

Saija Mahon, Founder of Mahon Digital Marketing

Saija Mahon is the founder of Mahon Digital Marketing Ltd, an international, award-winning digital media agency that helps growing global businesses to achieve their sales targets by utilising advanced technologies and strategic tactics in the ever expanding online environment. 

Mahon Digital Marketing specialises specifically in biddable media, website optimisation, search engine optimisation, content marketing, social media optimisation and PR activities, and currently employs 14 people in total. 

Saija has also founded a Scandinavian business networking concept called The Caviar Club, which after 3 years of running, operates in Finland across 5 major cities.

Follow her on @SaijaMahon and @mahondigital


Tickets: From £7


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Refund Policy:

Life is busy, we get it! If you have booked for an event and cannot make it any more, you can transfer the value of the booking to another event if you inform us 48 hours before the start of the event. Cancellations within 48 hours cannot be transferred.

We are happy to offer full refunds to all attendees, if an event is cancelled or postponed by us.